Puns proliferate in titles. Allusions, alliteration, attention-grabbing sensationalism. Anything goes, so long as it attracts the reader to click on a link or peruse an article. Sometimes it’s cute, sometimes—and especially out of context and surrounded by ten other similar examples—it’s downright silly.
It sounds like a cunning ploy by the author or editor to market a text.
And it is.
Because it works.
The next few posts will focus on the fun behind the titles of Nature Magazine. It’s taken me a while, but I’ve finally compiled a list of my favourites from the past nine months of their weekly editions.
If you are not a scientist, do not be alarmed—a PhD in neurobiology or astrophysics is not required. In fact, today’s post highlights the opposite: if you are a scientist reading Nature, you have to be conversant in literature or else you might miss the resonance hook when scanning the contents page.
The listed titles come from the print editions, so sometimes do not correspond exactly to the linked articles.
Title: Magnetism in flatland.
Reference: Edwin Abbot’s 1884 satirical novella Flatland: A Romance of Many Dimensions. It develops the idea of a two-dimensional society, Flatland, where women are lines and men are polygons. Regularity and multi-sidedness is praised (triangles are the lowest caste, near-circles the priests). The narrator is a square who dreams of both Lineland (a one-dimensional world) and Spaceland (a three-dimensional world). An intriguing read if you haven’t seen the idea before.
The Nature article is about condensed-matter physics and being able to study the phenomenon of ferromagnetism in a truly two-dimensional setting, that is, in “flatland”.
Verdict: Informative title; guessable without literary background, but helped with it.