Books sit on shelves and wait for us to find them.
Every book, inanimate as it is in its state of matter, may not have the attention-seeking drive of a living, brainy organism, but it does have a presence that selectively draws some of us closer, while repelling others.
Little experience with book covers (design, size, publisher’s logo) is needed before you can make a basic, almost subconscious approximation: yea or nay. A little more experience with certain authors, and you know upon associating their names to a new text where you stand in relation to it.
That’s old-school thinking. Still basically correct today, though evolved.
Subtler forces govern a book-world where shelf browsing often happens online, at clicking speed, where previews and reviews are abundant, where recommendation lists crop up unbidden (books-by-this-author, lists-with-this-book, what-others-who-liked-this-also-bought), and where many, mostly older, books are freely available on sites like gutenberg.org (50k) or archive.org (1500k). Continue reading “The Text That Chooses You”