Apple’s Metalepsis

Screenshot of Apple’s website on 29.06.2017. Apple’s new operating system focuses on improvements for iPad.

 

It is entirely plausible that some people have not heard of Apple, so let me just say that Apple Inc. is a forty-one-year-old technology company from California that designs computers, tablets, phones, and that names them MacBooks, iPads, iPhones. Theirs is the logo that looks like Snow White had a go at it.

Today’s Quote is Apple’s tagline for their upcoming operating system, iOS 11.

Quote: 

iOS 11
A giant step for iPhone.
A monumental leap for iPad.

A bit familiar, a bit grand, a bit silly. Let’s see why.

What makes the Quote quiver?

Resonance.
Continue reading “Apple’s Metalepsis”

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