Apple’s Metalepsis

 

It is entirely plausible that some people have not heard of Apple, so let me just say that Apple Inc. is a forty-one-year-old technology company from California that designs computers, tablets, phones, and that names them MacBooks, iPads, iPhones. Theirs is the logo that looks like Snow White had a go at it.

Today’s Quote is Apple’s tagline for their upcoming operating system, iOS 11.

Quote: 

iOS 11
A giant step for iPhone.
A monumental leap for iPad.

A bit familiar, a bit grand, a bit silly. Let’s see why.

What makes the Quote quiver?

Resonance.
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